Visual Audit — Lucas Machut
You know your hotel is better than your photos show.
And it's costing you bookings.
What it is
The Visual Audit is a professional analysis of your visual communication —
Instagram, Booking and website — done through the eyes of a European traveller
who doesn't know you yet and is deciding where to book.
It's not a critique. It's a diagnosis.
In less than 48 hours, you receive a clear document with what's working, what's missing and what's making guests choose somewhere else.
Who it's for
You invest in your establishment. You care about the details, train the team, think about the guest experience. But when it comes to showing all of this online — something doesn't quite work.
Bookings aren't coming in at the rate you expected. Reviews are good, but the profile isn't growing. You've changed photographers, posted more, tried some reels — and you still feel that what appears on screen doesn't do justice to what people find when they arrive.
The problem is rarely where you're looking for it. In most cases, it's not the quality of the photos. It's not the posting frequency. It's a combination of visual signals that, together, prevent the right guest from feeling called by your place — before they've even read a single line of text.
That's exactly what the Regard Method analyses.
The method
The Regard Method
An analysis developed to answer one single question: what is preventing the right guest from choosing your establishment?
In 48 hours, you receive a complete diagnosis of your visual communication — what's working, what's missing, and where the unexplored opportunities are.
The result isn't a list of problems. It's clarity on what to do first, with concrete visual examples of what would be possible for your place.
Why this is different
This means I analyse your establishment with two perspectives at once: that of the European traveller who doesn't know you yet and is comparing options on Booking, and that of the professional who understands the Brazilian market and knows what makes a high-end guest book without asking the price.
Most photographers arrive with a camera. I arrive with questions. What's missing? What does the guest feel when they arrive at 8pm and there's no evening content? What does the absence of people in the photos communicate, even unintentionally?
This combination — external perspective, local experience, structured method — is what makes the Regard Method different from any generic analysis or social media checklist.
What you receive
Two formats.
One clear decision.
Free
Quick Analysis
- The 3 main opportunities in your profile
- The direct impact of each on your bookings
- A visual example of what would be possible
- A proposal for a 20-minute conversation
"This analysis is the starting point. It's a way for you to see, concretely, what's missing — before making any decisions."
Professional Diagnosis
Full Audit
- Quantified analysis of the three platforms
- Diagnosis of 5 weaknesses with annotated captures from your own profile
- Analysis of the ideal guest vs. what your content communicates today
- 3 action priorities by impact and effort
- Visual references of what would be possible
- Personalised content production proposal
"If you hire the production, the audit value is fully deducted from the project."
How it works
Simple.
No long meetings.
You send me the name of the establishment and the links to Instagram, Booking and website
I conduct the analysis based on a proprietary methodology of 30 visual criteria
You receive the document within 48 hours, directly via WhatsApp or email
If you'd like to go further, we schedule a 20-minute call to present the results
About
Lucas
Machut
French filmmaker and photographer based in Brazil. I work with boutique hotels, premium inns, villas and experience restaurants — focused on translating atmosphere, identity and guest experience into visual content that generates desire and trust even before booking.
I use professional Canon R6 Mark II camera, stabilised gimbal, DJI Avata 2 FPV drone, professional lighting and audio capture.
I speak Portuguese, French and English — which allows me to create content designed for both the Brazilian guest and the international traveller at the same time.
Starting point
I want to receive
my free analysis.
Send me the name of your establishment and the links to your platforms. You'll receive the document within 24 hours. No commitment.
Request free analysis